The European market

Xiao

, a British national brand Burberry (BURBERRY) 17 released the first half earnings.
The

results show, the first half of the company's profits fell 24%. However, due to strong demand for Burberry leather products Burberry cost cutting and the European market, the British luxury brand first bonus is increased by 4%, and the future prospects are optimistic.

Burberry says 17 days, as of September this year, Burberry profit for the first six months of 74800000 from a year ago the pound dropped to 56800000 pounds ($95700000). After adjustment, Burberry pre tax profits from a year ago, 95000000 pounds down to 83000000 pounds, but analysts had made investigation shows, Burberry average pre tax profit expectations for 77000000 pounds.

according to the financial data, Burberry company half year spent 4200000 pounds for the January began to implement cost cutting plan, this plan has brought the storage revenue annual 50000000 for the company. And Burberry first half of the company's revenue from 539100000 pounds to 572400000 pounds, of which the company from the foreign exchange market to obtain revenue of 60000000 pounds.

transfer: the development of Chinese market

in the face of the European market recession situation, Burberry (Burberry) CEO Angela · MS ahrendts said, Burberry will vigorously develop Chinese market, plan the next few years will number in the China stores expanded to 100. Burberry further expand investment in emerging markets, Chinese market is key to the development of China, because consumers have great potential purchases.

so far, Burberry in emerging market sales outlets to more than 90, the vast majority of the franchise operation. Among them, in the China stores 44. Arentz said, Burberry sales in Chinese annual growth to two digits.

according to the interim report Burberry released the same day, in the first half of this year in the fiscal year ended September 30th, the company's pre tax profit of 78000000 pounds, compared with the same period last year decreased by 19.6%; sales income was increased from 6% to 572000000, 10% from emerging markets. So, Burberry this market on is to adjust the brand sales, the best means to obtain huge profits.

extended footwear and handbag business

at the same time in the Asian market demand, the British fashion group Burberry (Burberry) creative director said on Tuesday, they insist on knitted garment at the same time, plan to extend the leather goods, clothing and sportswear business.

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